In an effort to aid in breast cancer awareness Multipet has created the Pink Loofa Dog for Breast Cancer. Each of these dog toys has a pink ribbon embroidered on its chest as a reminder of the effort to conquer this disease. Just like the original Loofa Dogs these toys also have that same unique squeaker inside. Multipet International has chosen to donate a percentage of proceeds to the Breast Cancer Research Foundation. A minimum of 85% of all funds raised by The Breast Cancer research Foundation goes to breast cancer research grants and awareness programs.